Hatchback segment is a niche market crowded enough competition in the automotive market in Indonesia. In this segment, the competition between Honda Jazz and Toyota Yaris is an interesting one to be observed.
From month to month Honda Jazz continues to lead the market, while Toyota Yaris followed behind him. However, in July the map could change because of competition Toyota Yaris wholesales sales pocketed as much as 1033 units. This figure is higher than the realizable Jazz wholesales sales of 891 units.
In the next month to lead the Jazz back to 1249 unit sales, while the Yaris sales of 887 units registered.
According Jonfis Fandy, Director of Marketing and After Sales Service PT Honda Prospect Motor, the sole agent of Honda brand holders in Indonesia, Jazz declining sales in July largely because of production adjustments at the factory, along with a request for a multi-purpose model of vehicle (MPV) Honda Freed which continued to increase.
She thought it was not because of falling demand Jazz, but the adjustment of production between Jazz, CR-V and Freed.
On the other hand, Toyota Yaris sales climbed to more than 1,000 units, despite the critical level had touched on in March is only 33 units. Increased sales of the Yaris is because the supply of vehicles from the factory in Thailand is back to normal after a political crisis.
From month to month Honda Jazz continues to lead the market, while Toyota Yaris followed behind him. However, in July the map could change because of competition Toyota Yaris wholesales sales pocketed as much as 1033 units. This figure is higher than the realizable Jazz wholesales sales of 891 units.
In the next month to lead the Jazz back to 1249 unit sales, while the Yaris sales of 887 units registered.
According Jonfis Fandy, Director of Marketing and After Sales Service PT Honda Prospect Motor, the sole agent of Honda brand holders in Indonesia, Jazz declining sales in July largely because of production adjustments at the factory, along with a request for a multi-purpose model of vehicle (MPV) Honda Freed which continued to increase.
She thought it was not because of falling demand Jazz, but the adjustment of production between Jazz, CR-V and Freed.
On the other hand, Toyota Yaris sales climbed to more than 1,000 units, despite the critical level had touched on in March is only 33 units. Increased sales of the Yaris is because the supply of vehicles from the factory in Thailand is back to normal after a political crisis.
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